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Business, 02.12.2019 18:51 ReaLily

Concerning the allocation of the publication budget among various journals, select one: a. the cost-per-thousand calculation should be based on circulation to the total audience. b. the cost-per-thousand calculation should be based on circulation to the target audience. c. the comparison of alternative journals can readily be made by examining their actual page rates (cost-per-page). d. the comparison of alternative journals can readily be made by examining total circulation.

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