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Business, 03.12.2019 01:30 dprajapati832000

Jury tests refer to multiple choice using electronic devices to measure viewer response or feelings after viewing an advertisement. presenting a panel of consumers with an ad and asking for their reactions concerning the ad's effectiveness, appeal, etc. placing a test ad in a collection with several other ads, asking consumers to read through them, and then asking them for their impressions of the ads. presenting consumers with a sample of a product and several different advertisements for the product, then asking them to select the one they think is most effective and explain why. presenting a panel of consumers with an ad for a limited period of time, then removing the ad and asking the respondents to recall as much pertinent information as possible.

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Jury tests refer to multiple choice using electronic devices to measure viewer response or feelings...
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