You sit down with caffe gustoso's owners to discuss your online advertising plans. you tell the owners that if they decide to incorporate search marketing into the plan, there are three primary payment options: pay per action, pay per click, and pay per view. search engines favor pay per view because they earn income each time the ad is displayed to the consumer, whereas pay per click generates income for the search engine only when the ad is actually clicked on. pay per action generates search engine income based on an action such as a purchase. search engines often provide preferred placement to ads that generate the most income. which form of payment would you recommend for caffè gustoso's search marketing?
one important factor that vivian needs to consider is that demand changes as a result of changes in price, however, other factors could affect the demand for goods or services, examples are, changes in the price of related goods, the income of the people, changes in preference etc.
therefore, based on this fact, vivian should consider "price elasticity of demand." price elasticity of demand can be defined as a measurement used in economics to show the responsiveness or elasticity of the quantity demanded of a good or service to a change in its price when nothing but the price changes.
i think it is collected by the federal government but i am not sure.
hope this ! : )